The All-Star Game of the biggest sport in America is a joke. There isn't a lot to be done to fix that though. You can't change the timing. If nobody wants to play at the end of the season, then there's definitely no chance that players will risk an injury in a meaningless game if it's moved to the middle of the season.
There are two things that can at least add incentive to play. First, get rid of the "school yard pick" platform and make it AFC vs NFC again. Next, take a page from the MLB playbook and make the game decide the homefield advantage of the Super Bowl. Of course, that would do away with the whole random home field thing, but that would also put more asses in seats. As evidenced by this past weekend's AFC Championship, homefield advantage can play a huge role. The Pro Bowl becomes infinitely more important when it has an effect on the Super Bowl.
That's just off the dome at almost 5am, coming from a Lions fan that won't get within pissing distance of the Super Bowl for at least another ten years. Get your shit together, Goodell.
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